Real estate marketing

Real estate marketing

Real estate marketing

Marketing in real estate is not an activity that will be initiated and completed at once, but rather one that should be done regularly, maybe every month to ensure that the real estate business takes shape and maintains the trend for a long time.

Real estate marketing is therefore a planned strategy which begins with defining realistic goals. These are the goals that will help you realize where you are, what you own, what you want out of it, how fast and where you want to see yourself in future. These goals should be realistic, timely and achievable in order for your real estate marketing strategies to succeed.

The next step is determining your target market. These are the people whom you think may have a special interest towards your property. They should have the ability and willingness to buy, call them potential buyers. Whenever you lack a targeted group of potential buyers, then it becomes a wishful form of strategy.

After identification, segment or break down the group into smaller sub-groups. This should be on the basis of their interests and behaviors, since different people have different preferences and this gives you enough time and a closer space to study them.

For you to be noticed, stand out from your competitors. In order for you to beat competitors, you must be innovative and produce something that they do not offer. People should realize the reason why you are the best among-st thousands of similar sellers who offer the same property. If you are selling an apartment for instance, offer discounts but those which are within your ability. You may offer a transfer of part of your insurance cover to whoever buyer who completes the sale within a specified period.

Arm the whole process with appropriate and encouraging information. You must give a clear explanation of what buyers expect if they buy from you. Tell them what advantages they will enjoy, and not pains. In every step of the sale process, potential buyers should have a reason for moving to the next step.

Maximizing the use of referrals is also a big step towards the success of your real estate marketing. This is a reliable source of to-be clients. Determine the clients who have sent you referrals before, and then find a way of keeping in touch with them in order for you to secure your next sale. Also keep in touch with other partners in the field who have been generous before to send you referrals. Apart from this, determine the kind of persons who ought to have sent you referrals but they have no done so and find a way of capitalizing on that.

When starting a sale, consider doing it from an office if you have one. It is a formal place that goes a long way in avoiding most of the jokers. For those who do not follow the property to your office, it means they are either not able to buy the property or they just value wasting your time.

If you do not have an emailing list, create one and seek permission from the prospective buyers so that they know you will be keeping in touch with them. Email marketing is very essential, provided you send valuable information. It is hard for clients to opt out of your marketing strategy especially when they are expecting you to contact them.

Work out the ratio of list to sale price in your area in order for your clients to know what the real estate climate around them looks like because obviously they will want to try different buyers. If the area is characterized by multiple offers, then this should be included in your listing.

Ensure that you are able to make a call to action. There are several ways through which this may be carried out. For instance, you should be able to deliver on your promises. Similarly, encourage people to contact you by providing active contact lines or by referring them to your site. The call to action should be tailored in such a way that it appeals to the audience.

Lastly, determine how long homes linger in the market before they are sold. If they take too long, it means you should come up with the most appealing offers. If they sell so fast, it means that is the most appropriate time for you to strike a deal.

Residential Back Flip Review & Scam Report

residential back flip review

residential back flip review

According to Mentor Financial Group, Peter Conti and Jerry Norton the Residential Back Flip is a way to profit from real estate without owning anything. Someone might think that this could be a scam if they didn’t understand how a Residential Back Flip deal works.

Here how a Residential Back FlipTM works. Step one is to find a high end home that is underwater, Step two is you buy the loan from the lender, and then Step three is to restructure the loan amount and terms with the owner so that the existing property owner can still keep their home.

The cool thing about this is that by doing this you can help a property owner get to keep their home.

The downside to the Residential Back Flip is that it only works on high-end homes because the home needs to have a jumbo loan. These are bigger loans, usually about $417,000 or higher depending on the amount for your County.  To figure out what the jumbo loan limit is for your County you can just google “Your county, jumbo loan limit, or non-conforming loan limit, along with the current year”.

So if someone wanted to try to do a Residential Back Flip on a home that did not have a jumbo loan then they might get discouraged and claim that the Residential Back Flip is a scam. That’s why it’s important to make sure that you are only working on homes with jumbo loans.

The other reason that someone might think that the Residential Back Flip could be a scam is because they don’t understand why a lender would be willing to accept such a big discount just to get out from under a loan on an underwater property.

The first thing I can tell you is that not every lender is going to accept a discount. Of course they won’t. On the other hand, we are seeing lenders accept substantial discounts based on their own internal situation and evaluation of the risk. Sometimes lenders just need to get a bad loan off their books is another reason why they will sometimes (not always) accept a large discount which will allow you to put a Residential Back Flip together.

The final piece that helps to reveal that the Residential Back Flip is not a scam is that Jerry and I are willing to put up the money to fund these deals. The cool thing is that everyone wins because the owner cuts their loan down to size, the investors make a nice rate of return, and even the bank wins because they got a bad loan off their books.

This article is by Peter Conti – Investor, Author, and producer of the Flip Guys Podcast